erp-handelsbereich

ERP Trade

Modern retail is often dynamic and complex. Technological support from industry-specific ERP systems for process optimization and cost savings is therefore becoming increasingly important.

Whether retail or wholesale, online or offline trade, B2C or B2B – only with the help of an intelligent ERP software solution can you manage supply chains and increasing customer requirements in the long term and gain a competitive advantage.

Why do you need an ERP system specifically for retail?

Whether retail or wholesale, mail order, foreign trade (import and export), centrally regulated or e-commerce, B2C or B2B – everyday life is characterized by constant change and competitive pressure. In order to survive in the market and secure opportunities, adaptation is an important factor. Among other things, the aim is to achieve greater cost control, greater operational flexibility, faster processes, better customer experiences and more stability in the face of economic fluctuations.

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What does ERP software need to do in the retail sector?

Companies in the retail sector are very diverse. There are different challenges that need to be mastered by brick-and-mortar retail and e-commerce, for example. Various ERP software modules are therefore also indispensable for retail companies.

Below we provide you with an overview of some possible functions of such an ERP system. Our experts will also be happy to advise you personally on your individual ERP software solution.

The most important ERP functions for retailers

Despite all the complexity, it is important to keep an eye on the key issues, such as managing the flow of goods, recording and providing goods and customer-related data, accounting, stocktaking and statistical data and evaluations.

ERP and e-commerce integration ensures that all your business data and information is processed in one place, avoiding redundancies, inconsistencies and data replication, especially due to the diverse requirements of online retail for an ERP system. For example, cross-selling, product evaluations, various payment systems, retailer platforms and multi-channel sales.

An online store order or a sale via Amazon is automatically imported, the invoice is sent, shipping is initiated and the entire transaction is automatically mapped in financial accounting. At the same time, the new inventory is updated in your merchandise management system.

Which products perform best and which channel generates the highest sales? This is one of the most important questions in retail companies. An ERP system supports and documents supplier inquiries as well as offer comparisons and renegotiations. You maintain an overview of the entire procurement supply chain. You can also track your purchase shipments. In this way, you can guarantee your customers a permanent ability to deliver. Seasonal fluctuations and trends are also taken into account in scheduling. This allows you to reliably determine the optimum order quantities and avoid both out-of-stock situations and excess stock.

An integrated CRM system helps you to structure and centrally manage information about all your contacts. This gives you a good overview of your interests, customers and suppliers and allows you to build stable relationships with them. This is essential for new customer acquisition and long-term customer retention.

With the help of CRM software, you can improve your relationship management as all interactions between your contacts and your company can be recorded. View the status of customer orders, previous orders and any problems that have arisen with the customer at a glance. This means your sales staff are perfectly prepared for discussions.

Create customer groups, such as B2B customers, B2C customers or regular customers, and set different prices for them. Define discounts, payment and delivery details directly for the customer. You can also define special customer prices / graduated prices or discount campaigns for customer groups, marketplaces and variants. Nothing stands in the way of your complex pricing. A modern pricing policy is one of the most effective measures for increasing a company’s earnings.

Warehousing and shipping are two of the core functions of trading companies. The primary goal is to optimize inventory, ensure smooth warehousing and shipping processes and reduce costs at the same time. The quality and image of your online business are measured by the shortness of your delivery time and your shipping costs. Your delivery speed, in turn, depends on your warehouse management and warehouse management system. Therefore, a reliable warehousing and shipping solution is essential to ensure high customer satisfaction. With an integrated logistics and warehouse management system, you ensure that your logistics processes run smoothly. You also make optimal use of your storage capacity. Thanks to constant inventory, your inventory figures are always up to date.

In addition to shipping costs, easy returns are one of the most important criteria for consumers when choosing a shop. Returns management is generally about planning, managing and controlling returns.

Targeted returns management can become a profit driver. It is therefore important to offer customers uncomplicated and free returns, otherwise they risk switching to another provider.

EDI is a proven solution for classic customer and supplier connections. Sales, purchasing and logistics benefit from efficient business data exchange with customers and suppliers in accordance with industry standards. Transfer files of any type and size securely and reliably – between systems or people, automated and ad hoc, internally and externally. EDI implementations save time in your company and the high degree of standardization significantly reduces the error rate.

EDI systems act as a kind of “translator” between the systems of different companies, converting data and business documents such as delivery notes, invoices or orders from their own format into an EDI standard format and then sending them electronically to the business partner.

Conclusion: The right ERP system for your own business

No matter what branch of trade you are in and how big your company is, with a tailored ERP system your company is ready for the daily challenges, competitive pressure and high customer demands.

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